Websites & Rebranding

ETi SSL is a global brand with its headquarters located in Wheeling, IL. A brand refresh and development was created for their website portal, expansive logos, packaging, and Email campaigns. With the new integrated assets and having a scheduled email campaign, the website saw an increase of traffic by 64% that led to a 5.1% conversion rate from 2020 to 2021. The campaign focused on consistency in theme, clear navigation, and having a direct call to action. Building the hierarchy and content improved the credibility of their website. ETi also launched a child line of germicidal lighting fixtures where we implemented the same new guidelines. The brand was able to re-establish itself as a competing “Tier 1” lighting solution in their field.